Gold

With ambitious plans for global growth, spirits company Edrington wanted to increase its contemporary premium offer. Understanding consumers across different markets would be fundamental and an initial innovation and consumer insight stage was undertaken.

This identified a common insight: a brand appealing to a younger, discerning, knowledge seeking audience and aligned to a positioning evoking ‘a sense of liberation and freedom’ could have massive potential.

Founded by mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen, IC Scandinavia’s inaugural range – the Eleni & Chris Salon Signature Collection – was launching into the salon professional haircare market. With just six products, their start-up was tiny in comparison to the major players dominating the market.

Facing growing competitor pressure, the UK’s leading biltong and jerky producer needed a visual overhaul of its fragmented brand portfolio to deliver cohesion and meet the needs of contemporary consumers.

A comprehensive exploration of the category and the future landscape of food informed a powerful brand architecture strategy for The Meatsnacks Group to unite its portfolio.

Quorn has long been the market leader within the UK meat free category, but despite changing eating habits amongst the population, the brand wasn’t reaping the rewards of a surge in those following vegan, vegetarian or flexitarian diets. Perceived as dated, Quorn was being held back.

Established in 1937, Loterie Romande is the lottery provider for the six French-speaking Swiss Cantons. Its existing online offer was outdated and a redesign of the eGaming platform was instigated in 2016 to deliver more players, registrations and repeat usage.

The start point for the redesign was to explore what a lottery stands for; to evoke Loterie Romande’s social responsibility and balance this with an engaging and elegant digital design aesthetic to suit the Swiss French market.

There is a shocking upward trend in the prevalence of self-harm amongst children and young people. But with extreme pressures on the NHS many teenagers are not getting the help they need.

Charity stem4 had developed an app – Calm Harm – to help teenagers resist or manage the urge to self-harm, but with a confusing user journey the app was under-performing.

With a rising population and falling rainfall, East Anglia faces challenges in ensuring a sustainable supply of water into the future.

Anglian Water manages the supply of water to the region and is required to submit a five-year investment plan to Ofwat in 2019. As any investment in infrastructure will be reflected in household bills, a large amount of quantitative and qualitative data was needed from its customers to capture consumer opinion around water resilience and to inform the plan.

As awareness of oral health grows in rural India, GlaxoSmithKline (GSK) recognised that gaining early access to this nascent market with a new toothbrush for sensitive teeth could potentially deliver significant market share growth. But with low household incomes, price is a major barrier.