Gold

Having been overshadowed by competitors, Guinness Draught restored its impact at bar with a disruptive new fount. The eye-catching design was so sought after by bar owners that within 20 months, 22,860 British outlets had installed the new founts, dramatically exceeding the 30-month target of 13,000.

The transformational rebranding of a juice business projected its compelling story more powerfully, helping to double the brand’s followers on Twitter and facilitating increased PR exposure. With no other changes to the brand’s activities or marketing other than the redesign, sales leapt 540% in the year following relaunch, against a targeted increase of 100%.

Over the course of a decade, a design programme enabled a small distillery in Scotland to effectively leverage the commercial potential of its site and deliver a premium brand experience through visitor tours. Visitor numbers soared 117% from 38,000 to 82,000 in that period and spend per head jumped 79% from £21.36 to £38.57.

A design-driven approach by a start-up has revolutionised the reputation of the vending industry, attracting incremental customers to the category like Apple and Amazon, who proudly display the business’ machines in prime sites. 

Vending machines are typically associated with unhealthy products and temperamental machinery. The declining market is also challenging to enter, but investment in brand design enabled self-funded, start-up Mother to thrive by humanising the technology of its ‘smart machines’. 

Reaching highly varied age groups with a distinctive new brand identity and flexible messaging system, Glasgow Club changed perceptions of its offer and achieved its best sales figures in its twenty-year history.

Operating in a highly competitive market, under pressure from budget gyms and at-home fitness activities, Glasgow City Council collaborated with 999 Design to differentiate and increase membership across different audiences for its sports and leisure estate, Glasgow Club.