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Consisting of twenty short videos, social media assets and podcast adverts, the #ItStillMatters Campaign inspired action, empowering survivors of sexual violence to seek support. 

In 2020, £40million was pledged by the Prime Minister and the Lord Chancellor towards specialist support services for victims of sexual abuse. The Ministry of Justice and Design102 needed to deliver a campaign which would reach survivors and encourage them to seek out these services. 

A stylish and desirable product design enabled ACCO to price its Leitz IQ Autofeed Office Shredder Range at a premium, while reducing manufacturing costs by a fifth. 

Although document shredders are essential for data security, they’re generally regarded as unattractive and cumbersome. Wanting to change perceptions and create value, ACCO was launching a new autofeed office shredder range under its premium brand Leitz. 

Against the backdrop of the pandemic, Fred Olsen improved users’ experience of its website and the cruise line’s bookings increased 133%.

Although COVID had a devastating impact on tourism, during the pandemic Fred Olsen Cruise Lines had actually grown its fleet to meet its ambitious growth plans. With cruise spaces to fill, it wanted to acquire new customers as well as increase those returning. 

The average price of Old Gold’s dark chocolate products increased 8.5%, and its reliance on price promotions reduced, following the launch of its fresh new design. 

With a loyal but ageing fan base, Mondeléz International’s classic, Aussie chocolate brand had needed to find relevance with a younger generation. By taking Old Gold’s existing strengths and amplifying them through a contemporary identity and pack design, the heritage brand has been revitalised, standing out in store.

From a sales decline of -23% to 280% growth within a year, Westward Whiskey’s trajectory was reversed following the launch of a standout visual identity, label and bottle design.

In the luxury American whiskey set, Westward Whiskey wasn’t receiving the exposure it wanted. Lagging behind its six key competitors and without strong distribution in off-trade, the $80 per bottle whiskey struggled during lockdowns and sales had dipped. 

Outperforming the competition, Cinnamon Toast Crunch achieved its largest market share in six years following the launch of a bold, new multi-dimensional brand platform. 

The cereal has been a staple of US breakfasts for 35 years, but in a declining category its key competitor had nudged ahead in the market. General Mills wanted to differentiate through design to reassert its iconic brand’s leadership. 

Appealing to a younger audience by an additional 23%, Street Fries’ pack design helped McCain successfully shift overall brand image.

King of the frozen aisle, McCain needed to keep innovating to grow the bottom line. Launching a new main-meal product (a ready-to-heat kit of fries, meat sauce and toppings), the aim was to change perception of McCain’s being a traditional side dish and appeal to a younger audience in France.

New alcohol brand, DRTY’s stand-out design enabled it to thrive in the UK and also drove unplanned international growth in seven markets, including China, France and Greece. 

Hard Seltzer had exploded onto the scene in the US and British brand DRTY wanted to seize the opportunity to pioneer this new style of alcoholic drink in the UK, ahead of an anticipated competitive rush. 

Creating a completely new advent experience with M&M’s pop-up calendar, Mars Wrigley took a different approach to global seasonal opportunities and it’s changed the way the business employs design as a strategic innovation tool. 

A game-changing new design revitalised menstrual pain relief brand Midol, increasing its sales velocity 18.7% and opening up innovation opportunities. 

Although Midol was market leader in the speciality menstrual pain segment, it was lacking visibility in an aisle filled with general pain relievers. Seeing opportunity for the brand beyond just pain relief, Bayer Healthcare worked with goDutch to develop a strategy and design vision which would enable Midol to gain a broader platform within the flourishing women’s wellness category.