Bronze

Sustainable skincare start-up, Skin Sapiens smashed its three-year revenue target within two and a half years from launch with a purposefully simple brand and packaging design.      

A beauty industry insider was changed by the experience of becoming a father and set out to create a better, more natural approach to skincare. The ambition was to create a brand capable of securing significant distribution and consumer demand through standout design, with annual sales of £200,000 within three years.   

Kirana and Kiryana stores are the backbone of the grocery retail industry in India and Pakistan, where there are millions of outlets.  

Metro wanted to develop the Kirana/Kiryana franchisee model as part of a global strategy to ‘elevate’ their convenience store format experience, and in turn improve Metro’s Cash & Carry sales. The existing outlets are often basic and cluttered, and convincing franchisees to invest their own money into the physical improvement of the stores would require a design which could deliver a strong financial return.  

The redesign of key pages of Avast’s website had such an impact in the US test market, the design has been rolled out to seven other countries.  

Avast has a market-leading, free-to-download antivirus product but their business model relies on conversions to paid products. Challenged with evolving Avast’s website to enable these conversions as well as drive direct revenue, Else’s design elevated three key web pages for the US market.

The Retail Trust’s reinvigorated purpose and identity has helped it reach and engage tens of thousands of new retail colleagues.  

Solar Energy UK achieved an unprecedented set of policy wins in 2021, following a rebrand which positioned it as a modern trade association. 

Despite solar energy being vital to the UK’s renewable energy market, the Solar Trade Association’s membership had halved since 2015. It needed a reboot to be seen as a modern organisation with the credibility to lead the high-tech solar industry. 

The redesign of a Lloyds Bank branch has been such a success, it’s become the model for how sustainability can be incorporated into the Banking Group’s future estate design.    

Rather than focusing on transactions, the spatial design of the branch at 399 Oxford Street embeds sustainability, showcasing Lloyds Banking Group’s journey to a greener future and increasing customer understanding of the bank’s resources and sustainability commitments.  

With its premium positioning, Takamaka Rum’s rebrand has seen it grow export sales 125%.  

Launched 20 years ago, and distilled in the founders’ garden, Takamaka Rum is still made the same way today. Although a favourite at home in the Seychelles where it had nearly 100% distribution, Takamaka’s exporting had stalled. Wanting to premiumise the brand, the d’Offay family commissioned Pearlfisher to create a design which would take the rum to the best bars around the world.  

Placemaking design helped change perceptions of Selfoss and the town now has the fastest growing community in Iceland.  

Selfoss’ downtown area was in decline and needed a viable town centre. Its future had been the source of debate for decades, but it wasn’t until developer Sigtún Thróunarfélag worked with the local community and a range of experts, that a unique and differentiated place was created.  

The immersive design and visitor experience of the Hockney’s Eye exhibition powerfully engaged audiences and donations from the public increased 373%.   

Taking place in Spring/Summer 2022, the Fitzwilliam Museum and Heong Gallery’s temporary exhibition was to be a journey into the artwork and mind of David Hockney. As the exhibition would be located across two sites in Cambridge, creating a joined-up journey through the galleries was key, especially as Hockney’s work was interspersed with permanent collections.  

Pet Head’s new packaging improved the pet grooming brand’s net promoter score over 400% in the UK and US, well ahead of the 40% increase it was aiming for. 

Having acquired Pet Head in 2016, Company of Animals had ambitions for it to become one of the top pet grooming brands in the world, but sales had stagnated.