Agency:
Client:
Dunhill Tobacco needed to create an ultra-modern flagship store that would help them sell their product in an industry that is negatively perceived. Suffering from the ban on consumption in public, the tobacco industry has experienced a long-term decline in sales.
By moving away from the tradition and formality of old gentleman’s clubs, the 1A St James’s flagship store was transformed into an aspirational lifestyle hangout. The central idea was ‘new heritage’ with an eye to offering an experience
to appeal to astute devotees.
Agency:
Client:
The Design Museum wanted to celebrate Christian Louboutin’s 20-year career pushing the boundaries of shoe design with a retrospective exhibition – the first ever for the iconic shoe designer. The exhibition had to give visitors unique insight to the brand, uncovering the inspiration behind Louboutin’s creations. Crucially the exhibition needed to do what Louboutin does best – challenge expectations.