Agency:
Client:
With zero budget, the challenge was to create a new interactive event to stimulate and celebrate the city of Manchester’s intellectual curiosity as well as engage people from all walks of life. The design solution had to really resonate: the brand, tone of voice, website, emails and social media were all critical to attracting an audience and securing venues, speakers and sponsors.
Agency:
Client:
Stamp buying and collecting is waning in the face of digital communications, but the Royal Mail saw a unique opportunity to attract new and stagnant customers alike ahead of the London 2012 Olympic and Paralympic Games.
The Royal Mail challenged True North to develop a stamp product that could be sold during the Games, generating positive press in the process. True North’s initiative was to create a stamp for each new Gold Medal win by Great Britain. Speed to market was key to the project’s success, with each new stamp being made available by lunchtime the following day.