Agency:
Client:
An established market leader, Maximuscle wanted to develop a brand that was ‘for life’ and not just the gym. With 80% of sales coming from protein powder, Maximuscle aimed to launch product innovations into new channels to help reduce this over-reliance.
Working in close collaboration with the Maximuscle experts, the design team focused the brand so consumers could understand the full range available. The brand was rebuilt as MaxiNutrition, helping it to stand out as an all-round product, not just for gym enthusiasts.
Agency:
Client:
By introducing Dulux Once, an ‘Added Value’ range, Dulux attempted to lift the paint category from stuttering annual growth and to stand out from the own-label brands.
The design task was to justify a premium price during a recession and housing slowdown; not an easy task, with many customers settling for cheaper own- label products or simply not purchasing.
Agency:
Client:
Lil-Lets developed Teens in an attempt to shake up the declining UK San Pro category, but just six months after launching the brand was getting lost.
The redesign included a new brand identity, focusing on discretion and femininity. In an incredibly loyal market, the success of Teens means Lil-Lets has picked up a very valuable and varied customer base from an early stage. The range of products has increased from two to ten and the reach among teens is up to an amazing 43%, resulting in Lil-Lets Teens being worth £2m, a value sales growth of 41.4% year-on-year.
Agency:
Client:
Irish Spring was seen across Northern America as a truly masculine bar soap and body wash brand, but its Irish Spring Body Wash had failed to resonate with its target market – the ‘millennial male’ aged between 18 and 34 – since its launch in 2007. The product needed a redesign that would connect with this key audience and lose its image as ‘my dad’s brand’.
Agency:
Client:
Bolsius, a 140-year-old Dutch candle company, were looking to reposition their branding following an unprecedented plateau in market share owing to bigger global brands targeting the Netherlands.
The family-owned business began its transformation with a complete redesign of its cornerstone ‘Aromatics’ range. Spotting a gap in the market, it shifted the range from functional, odour-masking aromas to a more emotive ‘mood’ positioning, tapping into more contemporary lifestyle trends.
Agency:
Client:
Cuprinol’s share of the woodcare market was in decline, and their position at the very top was under serious threat. An opportunity was spotted with the Cuprinol Shades range to redefine the brand and the woodcare category itself, thereby recapturing market share. A redesign of the range packaging was undertaken, with the focus now on outdoor spaces as an opportunity to create a repositioning of the garden as a fifth room.