Agency:
Client:
English Heritage plays a unique role in preserving and presenting the spectacular history of our country. Research though suggested that it was seen as unexciting, and likened to a middle-aged, portly, professional man. They needed to transform perceptions from dry and dusty to welcoming and warm.
An overall direction for the business, ‘We bring history to life’, was developed to reflect the work and vision of English Heritage and also the experience you get when you visit one of the unique heritage sites.
Agency:
Client:
Staying at the top of the supermarket retail industry is
no easy task. Booths has done just that by employing innovative brand and design thinking.
A holistic identity project that has affected almost all areas of the business grew out of the original plan to refresh the identity for only one store in 2011. Four specific strategic business objectives have been applied: the development of own- label, the introduction of a loyalty card, development of new and old stores and focussing communications on the huge Christmas trading spike.
Agency:
Client:
With no name or brand, the Keeble family had been selling their sausages under the family name when they decided they wanted to take the product to the next level. The sausages spoke for themselves; the challenge was to create a brand that did them justice.
Justifying a place on the shelf in an over-crowded market was the biggest challenge. The passion for food was the drive behind the whole business and this needed to be at the heart of the brand. The maxim ‘What the Heck’ was adopted and Heck was born.