Agency:
Client:
A new positioning and glamorous packaging design reversed a trend of declining sales for Harvey Nichols’ own label food range, and sales value increased by 33.2% after redesign.
Harvey Nichols led the way in luxury food packaging in the 1990s, but as its look hadn’t changed since, internal confidence to introduce new products with the old packaging was dwindling and sales were in decline.
Agency:
Client:
Booths’ own label was failing to drive sales, but with 42% of people reported to think of own label as higher quality than brands, Booths had an opportunity to drive home its premium personality.
With a simple, but effective new design, Booths has managed to instil trust and confidence in buyers and suppliers with a strong own-label brand. In a sector that had shrunk by 0.6%, Booths’ managed to increase total sales by 11%.
Agency:
Client:
Regional food and drink chain Booths was one of many retailers facing a headache with new legislation enforcing a charge for plastic bags, fearing a backlash from shoppers. They turned to their long-time creative partner to collaborate on a magic bullet of a solution.
Agency:
Client:
Staying at the top of the supermarket retail industry is
no easy task. Booths has done just that by employing innovative brand and design thinking.
A holistic identity project that has affected almost all areas of the business grew out of the original plan to refresh the identity for only one store in 2011. Four specific strategic business objectives have been applied: the development of own- label, the introduction of a loyalty card, development of new and old stores and focussing communications on the huge Christmas trading spike.