Agency:
Client:
With the Easter Self-Eat market dominated by one brand with little variety to consumers, Mars Chocolate UK introduced Maltesers MaltEaster in 2009.
The brief was to disrupt the market by producing something that portrayed the well-recognised attributes of the Maltesers brand. The design needed to be fun and novel, standing out through inspired graphics and structure. The ultimate design result was an exceptional moulded cream- filled chocolate form that stands neatly upright, encouraging impulse purchase.