Cowan

Staff numbers leapt from two to 28 following Billson’s complete rebrand. Reimagined and restored to its former glory, the business is now in the top 3% of local employers and its cordials command a premium price, 89% higher than the market leader. 

A dilapidated factory in Australia could have been lost to history, but in 2017 a young couple fell in love with the building and to save it, risked taking on the unprofitable cordials business it housed. Aiming to transform the failing business into a sustainable one, they worked with Cowan in 2018 to completely rebrand.

A seamless redesign of product packaging has kept Horlicks at the forefront of the Health Food Drink category in India, with a 19% increase sales in the first three months.

An established market leader, Maximuscle wanted to develop a brand that was ‘for life’ and not just the gym. With 80% of sales coming from protein powder, Maximuscle aimed to launch product innovations into new channels to help reduce this over-reliance.

Working in close collaboration with the Maximuscle experts, the design team focused the brand so consumers could understand the full range available. The brand was rebuilt as MaxiNutrition, helping it to stand out as an all-round product, not just for gym enthusiasts.