Agency:
Client:
Fairy is well known for its washing up liquid, but for consumers its dishwasher tablets were just another addition on a busy shelf.
But Fairy’s biggest problem was that 80% of consumers couldn’t tell the difference between its good, better and best products in the range. People also don’t want to spend lots of time choosing dishwasher tablets, so the new packaging had to immediately translate the added value in Fairy’s premium products.
Agency:
Client:
A creative packaging design saw Comfort’s 2016 Summer Limited Edition fabric softener outperform previous editions, with the product becoming a permanent SKU in the Comfort Creations Portfolio as a result of its success.
Comfort’s design had to stand out in a crowded market and the Summer Limited Edition wouldn’t be supported by any Above the Line marketing, so the design had to do all the work to encourage people to buy.
Agency:
Client:
Despite the plug-in scent market declining by 3.4%, sales of Air Wick’s new Scented Oil Warmer continue to rise. And it’s down to an innovative product design.
To drive brand loyalty with a best-in-class product, an oil warmer was created with five intensity controls to improve the fragrance experience. This USP was central to the design, and the plug-in also needed to suit different home styles with its aesthetic appeal.