Agency:
Client:
As an etail men’s shaving brand, Cornerstone, wouldn’t be in store alongside established giants like Gillette and Philips, but that didn’t stop the start-up business from beating its membership target six-fold.
Without the opportunity for impulse purchase in-store, Cornerstone needed to use targeted marketing, reviews and recommendations to create awareness, attract subscribers and engage with them. And with every aspect, the design needed to take centre stage. Cornerstone needed a brand positioning and identity to bring it to life.
Agency:
Client:
Sensodyne is the world's leading sensitivity toothpaste. Increasing consumer interest in teeth whitening has resulted in many customers switching to highly abrasive cosmetic products at the detriment of their teeth. GSK seized the opportunity to create a new super-premium brand that could expertly whiten teeth, whilst leveraging Sensodyne's credentials in sensitivity.
It was to be priced higher than anything else on shelf, so the design needed to work hard to communicate the proposition, make it stand out in the category and justify the price.
Agency:
Client:
Despite the aging population driving growth in the incontinence market, the specific male incontinence market was largely untapped. SCA (the TENA parent company) was losing shares, so they had a big ambition to normalise male bladder weakness.
TENA already had a male-specific product, but strong social taboos were hindering its success, even though 1 in 4 men over the age of forty experience bladder weakness. The new packaging needed to be inspiring on the shelf, but also discreet to buy and store at home.