Agency:
Client:
A new pack design and format revived KP Nuts’ fortunes, accelerating its value by 37.9% in two years. This was well ahead of its 10% target and added approximately £23million to the salted peanut brand’s market value.
KP Nuts was facing a perception problem and was losing relevance as consumer behaviours evolved. With people increasingly opting for healthier or more premium snacks, by 2017 the iconic brand’s volume sales were in decline.
Agency:
Client:
Affirming the brand as a healthier snacking choice, Skips’ redesign brought it to the attention of a new adult audience. In the two years after relaunch, sales leapt 39.6% compared to 7.7% across the bagged snacks category.
To avoid drifting into nostalgic obscurity, family favourite Skips was keen to leverage its low-calorie credentials. KP Snack’s aim was to attract mums seeking a healthier choice for their kids, whilst also introducing Skips to a generation of younger female consumers, aged 16 to 35.
Agency:
Client:
Potts Partnership’s more sustainable packaging for its stock range has been so successful, it’s opened up opportunities to develop further cooking products in cans and the business has grown from 10 to 25 staff to meet demand.
Under pressure from competitors, stocks, gravies, sauces and condiments manufacturer, Potts’ Partnership needed to drive up listings and rate of sale. Looking to appeal to a more environmentally conscious consumer, the business wanted to move its core stock variants to an eco-friendly pack format.
Agency:
Client:
Heath & Heather’s refreshing new look breathed life into the struggling herbal and fruit tea brand and sales leaped 22% on the previous year.
Having been pioneers of herbal teas since the 1920s, by 2015 Heath & Heather was failing to ride the wave of popularity in this area and its market share was shrinking.
Agency:
Client:
Looking to drive sales in mainstream retail, niche frozen yoghurt Lick required a new brand to spearhead its growth. Having enjoyed a cult following, the Lick founders recognised the need to invest in new brand to maximise appeal and impact on shelf.