B&B studio

Despite its premium-price, Mockingbird Raw Press became the UK’s fastest-growing smoothie brand, and the start-up doubled its team-size from four to eight staff in only three years. 

Despite its premium-price, Mockingbird Raw Press became the UK’s fastest-growing smoothie brand, and the start-up doubled its team-size from four to eight staff in only three years. 

Peter’s Yard became a premium player within the savoury biscuit and cracker category following an evolutionary rebrand, and its team has grown from 12 to 17 staff.

Having originally launched into delis and farms shops, a decade-on, the Swedish-inspired UK bakery brand had achieved distribution in mainstream grocery. With ambitions to become the premium brand in the crispbread category, B&B studio was engaged to help Peter’s Yard achieve this.

Two tonnes of plastic and four tonnes of cardboard waste are being saved annually by vegan chocolate bar brand Raw Halo, following a redesign which enabled the business to meet its ethical aspirations and improve margins.   

In 2018, having recently secured listings in 200 Waitrose stores, Raw Halo wanted to capitalise on its first opportunity in grocery. As well as aiming to expand its reach, the young brand also had ambitions to become a plastic-free business to further its ethical credibility.   

Following a radical rebrand, baby food business Little Bellies has become a dominating force in its Australian home market and has been able to extend internationally, securing listings in 6,000 North American stores.

Since launching in 2011, Little Bellies had carved out a niche with its healthy snacks for babies. But by 2017, bigger brands and private label competitors were moving into the snacking space. To protect the brand, the business looked to expand beyond baby snacks and beyond Australia, to achieve 100% brand value growth within three years.

Successfully shifting perceptions of eco-nappies to become one of the fastest growing brands in the market, ethical challenger brand Kit & Kin is commanding a 50%+ price premium over competitors. 

To reduce the environmental impact of disposable nappies, the start-up was launching a nappy made entirely from plant-based materials. With its product performing equally well as competitors’, the key challenge for the brand design would be to overcome eco-nappies’ reputation of ineffectiveness.

A bold packaging design that challenges category traditions saw this nut butter company grow from a standing start to £6.3 million in just three years.

Pip & Nut, an all-natural nut butter range, needed to gain funding for production to get the business off the ground, and it needed a strong identity to secure it.

With a plain white background, the branding is fuss-free but made lively thanks to the leaping squirrel whose tail forms part of the P in Pip & Nut. It stands out against the usual earthy tones and landscapes of their competitors.

Think of instant noodles in a pot and you, like The New Statesman, might think of them as “lad culture in snack form”. New brand Kabuto set out to challenge common perceptions of the category with high-quality, authentic flavours wrapped in witty packaging.