Brand Identity

When Jonathan Arana-Morton and Alison Rooney spotted a café up for grabs in Soho, London, they decided it was time to make their dream of opening ‘The Breakfast Club’ a reality. Elmwood was asked to create a brand identity that would ensure it stood out from the crowd and be somewhere people wanted to work.

Office for National Statistics (ONS) reported low response rates in the ‘difficult to count’ groups and an overall lack of public engagement with the 2001 UK Census. As a result they tasked Elmwood with creating a brand definition, a visual and verbal identity and full brand guidelines for the 2011 Census.

Balance Accountants, formerly Rogers and Co, really believed they were different and wanted to reflect this in a new brand to attract like-minded clients. After engaging with the Design Council’s ‘Designing Demand’ programme, The Engine Room were selected to work on the brand development project. The objectives were to deliver visual impact, return on investment and high growth turnover in the next three years.

Good Natured, owner of the Happy Monkey kids smoothie brand, wanted to create a strong identity, tone of voice and packaging to encourage increased sales of this product range, and help secure listings with major UK multiples to increase market share and profit.

The University Library is at the heart of the University of Leeds and is fundamental to the future reputation and success of the University. The Library was found not to be connecting with its core target market due to a lack of awareness of the facilities, and so WPA Pinfold was asked to transform the image from stuffy to dynamic.

The Bush brand had significant heritage in the UK market but over the years this had been eroded by perceptions of poor quality and inferior technology. The brand was delivering static sales across Argos and was under threat from budget brands. Bonfire Creative Intelligence was tasked with helping Bush to realise its potential.

After three years of flat trading, Fontsmith, a type design studio, knew they needed to do something significant to kick-start their next phase of growth. So they contacted Thompson Brand Partners to help them create a buzz to raise their profile and get into a designer’s ‘special things box’.

Underdog olive oil brand Oliveria da Serra needed to engage and inspire consumers through a fresh new perspective, relevant to contemporary Portugal. The main objectives were to totally refresh the brand and in doing so challenge the market leader and transform it from a “me-too” copycat product into one with a distinct character and clear purpose.

Waitrose wanted to put taste, variety and pleasure back into healthy eating. The idea was to develop a fresh approach from the idea that healthy eating is shaped by self-control and restriction. Pearlfisher was tasked with creating a health and wellbeing brand that followed a simple philosophy of celebrating wholesome and delicious food, to stand proud in a saturated market.

TTI is a global leader in consumer and professional products for the home improvement and construction industries. In 2008 the AEG brand was in trouble with declining sales and listings. It was clear that if action wasn’t taken, the brand was dead in the water.