Agency:
Client:
Recognising the opportunity to improve accessibility and market share, GlaxoSmithKline decided it was time to take allergy medicine Flonase over the counter, however the brand required an overhaul in order to stake a claim in the crowded allergy segment. Flonase was reinvented to create a game-changing brand. The new design eschews category conventions and signals to consumers that Flonase is anything but another ‘me-too’ antihistamine.