Agency:
Client:
Booths’ own label was failing to drive sales, but with 42% of people reported to think of own label as higher quality than brands, Booths had an opportunity to drive home its premium personality.
With a simple, but effective new design, Booths has managed to instil trust and confidence in buyers and suppliers with a strong own-label brand. In a sector that had shrunk by 0.6%, Booths’ managed to increase total sales by 11%.
Agency:
Client:
In light of Bulgaria’s economic growth and gradual improvement of living standards in cities, consumers were seeking more choices in the arenas of personal health and wellbeing. This presented Sopharma Trading with an opportunity to create a new retail pharmacy brand with a disruptive brand positioning.
Agency:
Client:
Regional food and drink chain Booths was one of many retailers facing a headache with new legislation enforcing a charge for plastic bags, fearing a backlash from shoppers. They turned to their long-time creative partner to collaborate on a magic bullet of a solution.