Demand for mental health services, particularly among young people, is expanding at rates that resources can’t keep pace with. NHS Leeds South & East commissioned the design of a central online resource for local adolescents and their carers, where they can find information and make sense of the disconnected services available locally.
End users – the people whose opinion matters most – were brought together with writers, designers and developers in workshops and forums. They were consulted on everything from naming, branding and colour, through to UX and functionality.
Brunel University London had seen a decline in student numbers of 13% over three years. A refreshed design framework was needed to drive recruitment, to reverse this decline by transforming students’ journey of application.
Thanks to the new design strategy, that established a clear and consistent proposition, Brunel generated a boost of £9.45million in fees just through Clearing places alone.