Agency:
Client:
The adidas range of sports footwear increases by some 4,000 new designs every season. The challenge for the brand was to make their entire inventory available to shoppers, even from their high street stores.
Adidas approached Start JudgeGill to create the ultimate in-store product wall. By creating an engaging personal experience, consumers would have more reason to purchase and interact with the brand. The Virtual Footwall Wall (VFW) uses touchscreen technology to provide access to each product, which can be instantly ordered online if unavailable in store.