Digital

In 2007, Brand42 was commissioned by MailOnline to review the visual design, user interface and user experience of its existing website. The objective was to make the MailOnline the UK’s number one newspaper website.

RTCC (Responding to Climate Change) is an official communications partner of the United Nations Framework Convention on Climate Change (UNFCC). RTCC’s brand proposition was inconsistent across its two websites and magazine. Honey was set three challenges: to build traffic through the online presence, to move beyond a UK focus to a worldwide presence, and to create a cleaner, simpler public facing brand.

Hope and Homes for Children (HHC) is an international children’s charity working across Africa and Central and Eastern Europe. The charity relies heavily on voluntary income to continue their work, with the website their only marketing tool. Positive were invited to tender for HHC’s new website in 2010, with a brief to deliver a site that would encourage more people and companies to support the charity.

Bath Rugby’s new owner Bruce Craig wanted a sharper focus on the club’s digital communications strategy in line with an objective to differentiate themselves from other clubs. Positive were tasked with developing a first-class website, online shop and mobile site that connected with fans, recruited new supporters, improved revenue and reflected the brand and vision of the club.

Royal Caribbean Cruises (RCL) Ltd wanted to ensure that assignment of £500,000 to personnel training would produce a return on investment (ROI) in terms of sales, as well as enhanced brand equity and reduced marketing costs. The training solution also needed to appeal to UK agents and increase uptake, replacing a system that paid agents less per hour than the minimum wage.