Agency:
Client:
Having lapsed into long-term, steady decline and feeling increasingly dated, deodorant Soft & Gentle was repositioned and revitalised in 2013, soon after new owners Godrej acquired it. The results of the reinvigorated identity and impactful new packaging have been wide ranging.
Agency:
Client:
The task was to create a compelling identity for a new premium range of oral care products, for the world's No 1 sensitivity toothpaste brand, Sensodyne, positioning the range for everyday use rather than 'in extremis'.
Agency:
Client:
With consumers increasingly trading up on their haircare and investing in prestige products, M&S collaborated with leading colourist and stylist Josh Wood to create an exclusive range of haircare products to be sold in their Beauty Halls. The resulting glamorous, yet simply designed range, with a premium appeal, resoundingly surpassed all objectives with little in the way of additional marketing support.
Agency:
Client:
Superdrug's facial cleansing wipes were struggling in a declining market, against increasing competition and in 2011 sales fell 53%. A redesign was undertaken and the new confident brand and repackaging has since smashed sales targets by 61%, achieving a year on year sales increase of 67% in a market that fell nationally by 1.8% that year. It has also been responsible for driving own-brand beauty sales overall; attracting new customers and encouraging switching from other leading brands.
Agency:
Client:
Premium hair care brand TIGI wanted to create something unique in the hugely competitive festive packaging market and set about developing new visual identity, packaging and an in-store visibility system for its 2014 Christmas campaign.