Travel & Leisure

Liverpudlian venue, Fly in the Loaf, was perceived as a place where old men drank, with a brand and interior to match. It was suffering from years of under investment and was severely underperforming.

With booking engines often being overly complex, Russia’s biggest airline S7 wanted to deliver a ‘friction-free’ online travel booking experience for their customers. The brief was to create the interactive design and visual language for the airline’s new online booking system, which had to work across both web and mobile. S7’s previous booking experience failed to allow for much control over the options being presented to the user or the ability to up-sell and cross-sell other complimentary products such as hotels and car hire.

After a series of economic bombshells including the smoking ban, taxation and the financial crash, the bingo industry was reeling and struggling with an average market sales decline of 5% between 2007 and 2013. On average, a bingo club was closing each month in the UK. The National Bingo Game Association decided to reinvigorate the profile of the game with a new proposition and dynamic integrated campaign.

With zero budget, the challenge was to create a new interactive event to stimulate and celebrate the city of Manchester’s intellectual curiosity as well as engage people from all walks of life. The design solution had to really resonate: the brand, tone of voice, website, emails and social media were all critical to attracting an audience and securing venues, speakers and sponsors.

Mitie Catering Services’ (MSC) links to security and cleaning were proving unhelpful when it came to selling their workplace food services. To overcome this challenge, a new standalone brand was devised and this arm of MSC’s business has gone from strength to strength since the re-launch. The resulting Gather & Gather brand has changed the perception of the office canteen forever, all with little else done in the way of marketing other than the redesign.

Launching into a very competitive market traditionally dominated by both national and public sector operators; new, independent fitness gym Fitness Garage had to be unique in order to differentiate. The challenge was to develop a proposition, positioning and brand to successfully launch as a specialist boutique gym that could effectively compete in the UK market, where over 6,000 fitness facilities are already operating.

Wyevale Garden Centres’ restaurants were underperforming and the challenge was to design three new complimentary but distinct Food & Beverage concepts, which could be easily rolled out across the Wyevale estate. Taking direct inspiration from the garden, the new concepts: Garden Kitchen Restaurant, Coffee Ground and Botanic Kitchen have been united under a new brand identity, improved counter layout and environment refresh directly helping profits grow.