Agency:
Client:
Although birth rates had been steadily declining, Nûby UK’s steriliser range outperformed a bold 20% growth target, increasing volume sales 47% in the year after redesign.
Baby brand Nûby had ambitions to grow sales of its steriliser, despite a shrinking market in the UK. Briefing agency DECIDE to create a new packaging identity and design hierarchy for the product, Nûby wanted a design system which could be adapted across the new-born range and the brand’s wider portfolio.
Agency:
Client:
The UK bee population has declined by 45% since 2010, and Mark Chambers is doing something about it with his mobile honey-making bee business. But his business wasn’t sustainable because his honey was failing to secure listings at premium retailers. The honey is high quality and Mark educates community groups about why bees are so important – the story is strong, but the design wasn’t special.