Agency:
Client:
What if hunger could feed hunger? This was the question asked by one-man-band, JP Campbell, who would donate a school meal to children in poverty for every soup he sold from his van.
However, to feed more of the 66 million children who go to school hungry each day, he needed buy-in from national businesses – and to achieve that he needed a design that would stand out in the congested charity sector.
Agency:
Client:
Despite helping 2,000 critically injured people each year, London’s Air Ambulance struggled to raise the funds required to save more lives.
With only one helicopter in existence, 63 flying days were forfeited in 2015 due to maintenance, therefore acquiring a second helicopter became a strategic priority. But for a brand that relies on charitable donations, raising an additional £1.2 million per annum for another helicopter seemed an almighty challenge.