Bronze

Heath & Heather’s refreshing new look breathed life into the struggling herbal and fruit tea brand and sales leaped 22% on the previous year.

 Having been pioneers of herbal teas since the 1920s, by 2015 Heath & Heather was failing to ride the wave of popularity in this area and its market share was shrinking.  

Water Resource East’s (WRE) highly interactive event not only engaged attendees, it secured their commitment to help create a more sustainable future.  

Eastern England faces potentially catastrophic effects in the future if risks to its water supply are left unchecked. Tasked with exploring these challenges, WRE needed to raise awareness of its work amongst stakeholders and drive up engagement and investment in the organisation. 

Challenging conventions, a bold newcomer in the emerging, super-premium Canadian whisky sector attracted a modern consumer on the strength of its evocative branding and design. With no additional marketing or PR support it secured 47% of category volume and surpassed sales targets by 100% in its first year.  

Mark Anthony Brands’ vision was to launch a premium, progressive whisky into the Canadian marketplace; a market which is seen to lag behind Irish and Scotch whiskies in reputation but provides opportunity for innovation with less stringent production regulations. 

Fruit-infused beer Jubel was being placed in the mainstream lager category, but a new brand strategy, identity and pack design helped realise its ambitions to be recognised as a premium, craft beer. Repositioned and redesigned, the brand established a strong foothold in the craft beer segment, where it’s been driving category growth.

With improved shelf presence and increased awareness of its range, fresh dough brand Danerolles rose from decline to grow market share year-on-year following the launch of its bold, new design by Design Bridge.

Once a beloved brand, Danerolles was looking dated and was struggling to maintain share and relevance amidst copy-cat competitors. With a weak shelf presence and little differentiation between SKUs, consumers were generally only aware of the brand’s croissants offer.

In communicating its great taste through its branding, M&S Food’s new Plant Kitchen range entered the market strongly, achieving 1.5% household penetration versus competitor Tesco’s 0.5% for its own-label plant-based range.

Wanting to capitalise on rising plant-based eating trends, M&S developed a vegan range of 60 plant-based foods. The challenge was to create a brand identity for the range that would give it mass market appeal by reflecting its flavour, helping change consumer perceptions of vegan food from ‘tasteless’ to ‘tasty’. 

Pipers’ repositioning and redesign have differentiated the brand in the highly competitive crisp category and enabled it to innovate outside of its core offering to successfully launch a snack made from peas.

At the centre of the new brand positioning, identity and pack design by BrandOpus is a ‘living life boldly’ narrative. This has allowed Pipers to engage beyond product alone by distinguishing the brand through enjoyment, rather than provenance. By moving away from a link to potatoes, Pipers has been able to operate credibly in two distinct areas of the snacking market.

Shifting its image from old-fashioned to modern, condiments brand Cottage Delight re-established its relevance with consumers and achieved a cash margin increase in sales of 27.7% in the year after redesign.

The brand had been suffering from dwindling sales and the loss of key accounts. Despite the explosion of foodie culture in the UK, it was losing share to newer brands with its dated design. Aiming to return to growth, Cottage Delight collaborated with BrandOpus to address this perception issue.

Facing market challenges, Samworth Brothers took its branded food-to-go business back to the drawing board and smashed a retail sales value target of £7 million, with £12 million achieved in the year after relaunch. 

Looking initially to redesign its brand Deli Bite’s packaging, Samworth’s partnership with Ape Creative led to new ways of looking at the market, opening-up opportunities for growth.