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Without impacting on pricing, a distinctive new design enabled Kirkstall Brewery to grow sales volumes and fill brewing capacity at its new premises.
Having relocated in 2016, Kirkstall Brewery needed to meet significantly increased production capacity at its new premises. The challenge would be to persuade drinkers beyond its loyal fan base to choose its crafted cask beers.
Engaged to reposition the brand, WPA Pinfold recommended a radical strategic change; a switch from bottles to cans, to move Kirkstall into the growing packaged beer market.
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Affirming the brand as a healthier snacking choice, Skips’ redesign brought it to the attention of a new adult audience. In the two years after relaunch, sales leapt 39.6% compared to 7.7% across the bagged snacks category.
To avoid drifting into nostalgic obscurity, family favourite Skips was keen to leverage its low-calorie credentials. KP Snack’s aim was to attract mums seeking a healthier choice for their kids, whilst also introducing Skips to a generation of younger female consumers, aged 16 to 35.
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“Bringing a taste of the North to every table”, Henderson’s Relish reached 1000 new distribution points outside of its South Yorkshire heartland with a new brand positioning and design.
Henderson’s Relish has been a much-loved table sauce and ingredient in Sheffield for 100 years. But held back by uncertainty around the product’s usage, its reach was limited.
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Digital Platform Digibete became the primary paediatric diabetes resource signposted on NHS.uk following its design development, and it’s saving the NHS £442,370 per annum by reducing the need for clinical contact.
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Justifying its higher price point, the Cadbury Heroes ‘Games Edition’ sharing tin added real value through its distinctive design, elevating the brand’s offer and growing sales by 187%.
With seasonal sharing booming year-on-year, Christmas is a crucial time for confectioners and Mondelez International wanted to premiumise its Cadbury Heroes sharing tin for 2019.
The design would have to capture the sentiment of Christmas, but also add value through its offer and expand occasion for chocolate tins from seasonal, to year-round gifting.
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Defining a new premium segment in mass-market air-care, Air Wick achieved UK sales growth four times higher than the wider, declining category with Essential Mist.
Air Wick’s owner, Reckitt collaborated with DCA to shake up the middle-ground in home-fragrance with a brand-new product aimed at attracting younger buyers.
The new vaporiser, Essential Mist, is priced at £10 per unit (against a category average of £4.79) and justifies its price premium with a sleek, easy-to-use design informed by extensive user research.
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Capturing attention, Lind & Lime Gin’s striking packaging grew brand reputation, laying valuable groundwork for Port of Leith Distillery to realise its long-term goal of entering the whisky market.
Port of Leith Distillery was on a funding journey to build a whisky distillery. Launching into the booming gin market in 2018, the business’ aim was to generate income for cashflow while establishing brand credibility ahead of its first whisky release.
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Not only did the new limited-edition design for Johnnie Walker Blue Label double sales, the gift packs cost 20% less to manufacture than target, positively impacting profitability.
With just one in 10,000 casks selected for whisky Johnnie Walker Blue Label, Diageo collaborated with Butterfly Cannon to amplify the luxury beverage’s rarity by redesigning the brand’s gifting series.
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In a category declining 1.9%, Rustlers achieved volume and value sales increases of 15.1% per buyer after launching a new attitudinal pack design which emotionally connects with consumers.
Synonymous with flame-grilled super-fast food, Rustlers was targeting UK sales growth of over £20 million in three years. Shifting value perceptions and reaching new audiences would be crucial to success.
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Successfully shifting perceptions of eco-nappies to become one of the fastest growing brands in the market, ethical challenger brand Kit & Kin is commanding a 50%+ price premium over competitors.
To reduce the environmental impact of disposable nappies, the start-up was launching a nappy made entirely from plant-based materials. With its product performing equally well as competitors’, the key challenge for the brand design would be to overcome eco-nappies’ reputation of ineffectiveness.