Gold

Transforming under-utilised corporate canteens into buzzing spaces, Sodexo’s new Modern Recipe brand proved a resounding commercial success, increasing dining rates 45% and revenue 60% at one site alone.

Potts Partnership’s more sustainable packaging for its stock range has been so successful, it’s opened up opportunities to develop further cooking products in cans and the business has grown from 10 to 25 staff to meet demand.

Under pressure from competitors, stocks, gravies, sauces and condiments manufacturer, Potts’ Partnership needed to drive up listings and rate of sale. Looking to appeal to a more environmentally conscious consumer, the business wanted to move its core stock variants to an eco-friendly pack format.

Johan Bülow’s gourmet liquorice brand achieved a stunning 139% bottom line comeback through design, despite COVID-19’s impact on its retail operations.

Lakrids by Johan Bülow is a much-loved Danish delicacy, but after a decade of growth its success was being eroded by cheaper, copycat competitors. Having experienced a 20% loss in 2018, the business collaborated with Pearlfisher to rethink the brand’s strategy and design. 

In reimagining its flagship at Argyle Street in Glasgow, Bank of Scotland redefined the relevancy of physical branches within the local community, by demonstrating a stronger social purpose beyond transactional banking.

To deliver tangible value to customers and connect to local needs, Lloyds Banking Group collaborated with M Worldwide to create a new financial services experience at the Bank of Scotland flagship.

Increasing retail listings 500%, LoneWolf Gin’s dramatic makeover also reduced costs by 44% and unlocked an innovation opportunity for BrewDog Distilling Company.  

In 2019 the gin category was booming, but delisted by its only national retailer Tesco, BrewDog’s gin brand LoneWolf was struggling. Collaborating with LOVE, a comprehensive redesign was undertaken targeting 50% distribution increases, 30% volume growth and a 20% reduction in costs. 

Cafédirect’s bold new identity and pack design are enabling the brand to live up to its sky-high ethics, increasing the money going back to coffee growers by 27%.

The social enterprise had led the way in sustainable Fairtrade coffee since 1991, investing 50% of profits into a charity run by farmers for farmers. But Cafédirect’s ethical messaging had led to consumers viewing the brand functionally and by 2018 it was declining -5.9% despite a booming coffee market.

Using design to powerfully tell its message, Tread Softly resonated with consumers to become Australia’s fastest growing lighter alcohol brand.

To future proof its business, Fourth Wave Wine was expanding its portfolio with a new, low alcohol wine brand and collaborated with Denomination to develop its strategic vision, values, name, identity and packaging. The key design challenge was to connect with existing customers whilst also attracting a new generation of more health and environmentally conscious wine drinkers.

With a bold new look which enabled it to credibly compete with aspirational brands like Molton Brown, Soapsmith saw a 47% leap in Instagram followers and 86% more press coverage after its redesign.

Despite its uniquely scented, handcrafted soap and body care products having a cult following, reach and awareness of Soapsmith was limited. Working with Bulletproof in 2019 to reposition and rebrand, the aim was to grow awareness, listings and sales.  

Outshining competitors with a new modern design that’s attracting a wider demographic to the canned food category, 320,000 extra shoppers consumed Princes products after the reinvigoration of its identity and packaging.

120 year-old brand Princes had the opportunity to grow in the market by building on canned products’ recyclability, health and value-for-money credentials. To inspire purchase from younger consumers, Princes needed to reframe perceptions of the category and brand, to build relevancy with modern families.

Driving-up value perception, brand recognition and memorability with a distinctive new identity and a more sustainable packaging solution, Whitby Seafoods added £8million in sales growth, without any media spend. 

Having seen its performance stall, the family-run business set out to achieve at least 20% value and volume sales growth, engaging agency BrandOpus to help it achieve this.