Bronze

In the face of stiff competition, Tidal Rum smashed its year one and two sales objectives by 25%, delivering cumulative revenue of £359,000 compared to a target of £287,000. 

Like gin before it, premium rum is becoming a gold-rush category. Fledgling business, Shorts Boy Distillery wanted to achieve standout in this cluttered market to meet its ambitions to sell 12,000 bottles of its premium-priced, seaweed-infused rum within two years. 

Website sales to consumers soared 84% following Meridian’s bold redesign, and to meet demand nine new jobs were created at its factory in North Wales. 

Meridian is the UK’s leading producer of nut butters. But the market had moved on visually in recent years and where rival brands had evolved, by 2019 Meridian was looking dated and its revenues were taking a hit.  

Capturing the attention of students and teachers, a redesign has transformed engagement with the Step into the NHS website. 

With serious workforce challenges, there is pressure to recruit more people from all backgrounds into the NHS. But to develop a pipeline, engagement needs to start early in schools. 

Step into the NHS, England’s go-to health careers website for teachers and pupils, had seen an increase in site visits at the start of the pandemic but was failing to hold user attention. 

UpCircle’s range grew from seven to 26 SKUs after redesign and the sustainable skincare brand’s greater visibility is enabling it to inspire others on the circular economy. 

Back in 2015, UpCircle began its journey named Optiat. Saving coffee-grounds from landfill and turning these into body and face scrubs, it was the first sustainable skincare brand to plug into the circular economy. After successfully crowdfunding, the business wanted to build its brand to fulfil its growth potential. 

Voltaren’s new easy-open cap is proving a revelation for joint pain sufferers, with 93% of test consumers agreeing the new flip-top design is more intuitive and easier to open first time.

GlaxoSmithKline wanted to meet the needs of consumers with hand-pain and dexterity problems who need to use pain relief gel, but find it challenging to unscrew a conventional cap.

A new identity and pack design connected My/Mochi Ice Cream with Gen Z consumers, and the frozen novelty brand attracted 300,000 followers on TikTok in less than six months.  

In 2017, handheld ice cream snack My/Mochi Ice Cream had been launched to the masses in the US. Three years on, with competition intensifying, Bulletproof was engaged to help the brand defend its position as the leading mochi ice cream. 

The repositioning and redesign of Sainsbury’s SO Organic range reversed its -1.5% market share decline, delivering +2% value share growth in a market worth over £1billion.

Sainsbury’s organic products range, SO Organic was underperforming, particularly with younger consumers. Stretching across 230 SKUs, the brand’s growth had slowed. Even pre-COVID, supermarkets’ organic offers faced growing competition and the pandemic had accelerated this threat.   

A new pack design and format revived KP Nuts’ fortunes, accelerating its value by 37.9% in two years. This was well ahead of its 10% target and added approximately £23million to the salted peanut brand’s market value. 

KP Nuts was facing a perception problem and was losing relevance as consumer behaviours evolved. With people increasingly opting for healthier or more premium snacks, by 2017 the iconic brand’s volume sales were in decline. 

Two tonnes of plastic and four tonnes of cardboard waste are being saved annually by vegan chocolate bar brand Raw Halo, following a redesign which enabled the business to meet its ethical aspirations and improve margins.   

In 2018, having recently secured listings in 200 Waitrose stores, Raw Halo wanted to capitalise on its first opportunity in grocery. As well as aiming to expand its reach, the young brand also had ambitions to become a plastic-free business to further its ethical credibility.   

LifeLabs’ positive outcomes were so well received, Barnardo’s is scaling up the pilot project nationally, providing potential to reach 150,000 young people who are in or leaving care in the UK. 

Around 10,000 16 to 18 year-olds leave local authority care in England every year. Trying to manage alone before they’re ready, many face loneliness and isolation and a third of care-leavers become homeless within two years.