Silver

By tapping into Australians’ pride in their country, a limited-edition design helped grow Cadbury Dairy Milk’s core range value sales 9.7% on the previous year. 

Having opened its first factory in Australia in 1922, Cadbury was celebrating 100-years of making chocolate in the country. Mondelēz saw opportunity to leverage this milestone to strengthen the brand’s status as a national icon.

Raspberry Crush’s differentiated design transformed the performance of Smirnoff’s flavours and the vodka brand became the fastest growing spirit in absolute value, adding £22million on the previous year.  

The world’s number one vodka, Smirnoff had a range of 12 flavours. But even as the trend for flavoured vodkas was on the rise, growing at +15% year-on-year in Britain, Smirnoff had been losing market share.  

Icelandic retailer, Husasmidjan saw customer satisfaction increase by reinventing the DIY shopping experience with its new, scalable store design. 

In Iceland’s competitive DIY retail market, the new store format is inspiring customers to take on projects. M Worldwide looked at every facet of the customer experience to develop the new retail strategy and scalable store design for Husasmidjan, which was defined as ‘The Solutions Store’.  

LUSU’s brand design has enabled it to expand its reach from 20 to 375 schools, making a difference to the lives of more children and young people with disabilities.  

Lou Assouin and Sue Morrison have been delivering inclusive sports coaching since 2006 and had developed a range of physical educational products, activities and courses which are stimulating and safe for children with disabilities. But to increase the number of young people benefiting from truly inclusive sport, they wanted to engage more schools and train more teachers in using these tools and techniques.  

With 95% of UK streets stained by chewing gum, Nuud is revolutionary. Plant-based and plastic free, its gum biodegrades like a banana skin; but the brand was struggling to communicate this unique proposition and gain cut through with retailers and consumers.  

Poligrip’s distinct new packaging helped the denture fixative to grow its global sales by 11.8%, while the market grew by 7.4%. 

Millions of people rely on denture fixatives to enjoy simple, daily experiences like talking, eating and laughing. But with less socialising happening during the pandemic, fixative usage had dropped 20%. Aiming to capitalise on a post-Covid bounce-back and grow sales 4.7%, 

Haleon commissioned a new pack design for Poligrip, which launched in the US in February 2022 and then across Europe, Russia and Latin America a few months later.  

Purdey’s new packaging helped it counter the losses it sustained during Covid, and the drinks brand grew 12.6% year-on-year post redesign.   

Launched in 1988 as a rejuvenating tonic for musicians, Purdey’s had a small but loyal following as a natural alternative to energy drinks. Britvic’s plan was to grow the brand through a redesign, but as soon as BrandOpus began work on the new packaging, Covid hit and the challenge got significantly harder. Purdey’s lost half its distribution with Asda and all of its distribution with Morrisons, and sales plummeted more than 20%. 

Peter’s Yard became a premium player within the savoury biscuit and cracker category following an evolutionary rebrand, and its team has grown from 12 to 17 staff.

Having originally launched into delis and farms shops, a decade-on, the Swedish-inspired UK bakery brand had achieved distribution in mainstream grocery. With ambitions to become the premium brand in the crispbread category, B&B studio was engaged to help Peter’s Yard achieve this.