Gold

Eichhof is a much-loved, 188-year-old Swiss beer, but over the years its brand design had become inconsistent across the range and looked like it was stuck in the past. With a huge array of competitive beers on offer, a complete pack redesign of Eichhof’s 13-strong portfolio and new identity were undertaken aiming to reverse the brand’s volume and market share decline.  

Following a strategic redesign, Gordon & MacPhail Whiskies’ sales increased by 25% within a year, more than doubling the average rise in value across the sector.  

Interest in premium whisky was flourishing and Gordon & MacPhail wanted to take advantage of growing demand. In order to unlock the true value of its 300+ whiskies, the business engaged Contagious to address the complexity of its product portfolio. 

In countries with high maternal mortality, many deaths could be avoided with simple antenatal care services. But in low-resource areas, or regions affected by war and natural disasters, identifying high-risk pregnancies in time to reduce maternal and infant mortality can be challenging. 

To improve the situation and in response to the UN’s Sustainable Development Goal to ensure good health for all, the High-Risk Pregnancy (HRP) Referral Tool was developed. 

Guinness NitroSurge has been a game-changer in bringing the magic of the famous stout to more spaces, places and people and over five times more devices have been sold than target.  

After Covid shut down the hospitality sector in 2020, Diageo set out to design an innovation which would enable pub-drinkers to emulate the great quality of a Guinness Draught pint at home.  

A transformational brand and packaging redesign reinvigorated Black Dog, and the bottled-in-India Scotch whisky has experienced 60% growth. 

Black Dog Scotch Whisky has been distilled in Scotland and bottled exclusively in India since 1883. But the brand was perceived as old-fashioned and growth and market share was in year-on-year decline.