Tayburn

Before its acquisition by Princes Foods in 2011, Crosse & Blackwell had become a tertiary brand, with no prior investment made in positioning or packaging or above the line support to nurture awareness. The challenge was to redesign the packaging and create a fully integrated campaign, which would reposition and revitalise the brand to overcome consumer perceptions of tinned food.

The Scotland Yard Adventure Centre offers a play facility for disabled children and young people. They wanted to move from a local niche charity to a centre of excellence where they could celebrate ‘difference’ together in a bespoke environment where disabled children and their families could flourish.

By creating a brand identity that was distinctive and engaging it has given ‘The Yard’ confidence and credibility to change public perceptions and to grow their service for wider benefit – in just five years they have become much more than just a local charity.

With the aim of encouraging a global audience to make bookings, Historic Scotland started to look at ways
of showcasing their impressive websites and analysing their sales process. Out of scoping workshops came the objectives of facilitating a more modern sale, tailoring content for audiences and providing recipients with a concise take away.

Crosse & Blackwell, acquired by Princes Food and Drink Group in 2011, needed to modernise their brand. They wanted to create an integrated campaign from packaging to advertising that resulted in a major re-appraisal in the minds of shoppers.

Scotland Yard Adventure Centre, known as The Yard, provides indoor and outdoor adventure play facilities for children and young people with additional support needs. Their Annual Report is the main way they communicate with the public. With the company wanting to roll out nationally, the design and tone of their main communications tool needed to be rejuvenated.

Since 2006, Museums Galleries Scotland (MGS) has run a weekend of approximately 90 events, designed to showcase the eclectic cultural experiences in the country. However, the cuts to public sector budgets in 2011 signalled the body’s need to up the ante, and to get visitors interested in museums and galleries once again.

After a slow start to recruit members, new build golf club Archerfield brought in Tayburn to create a clearly defined positioning and visual identity. The Archerfield branding had to use the existing logo but there were no other restrictions.

Working with the Club’s new General Manager, Tayburn developed a clear positioning as a contemporary golf club, to move it away from the niche and highly competitive ‘establishment’ competitors. This quite different look and feel, for a golf club, as well as the strapline ‘we play a different game’, was carried through to print and online.

Scottish Provident is a long-established name in the world of protection insurance but in recent years it lost some of its shine and was starting to slip off the radar for its core audience, UK Independent Financial Advisers (IFAs). Tayburn was appointed to create a campaign that generated interest in the sector and re-established the company as a dynamic player.