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LUSU’s brand design has enabled it to expand its reach from 20 to 375 schools, making a difference to the lives of more children and young people with disabilities.
Lou Assouin and Sue Morrison have been delivering inclusive sports coaching since 2006 and had developed a range of physical educational products, activities and courses which are stimulating and safe for children with disabilities. But to increase the number of young people benefiting from truly inclusive sport, they wanted to engage more schools and train more teachers in using these tools and techniques.
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Paxman Coolers design and manufacture a hair loss prevention system for patients undergoing chemotherapy. Hair loss is a feared effect of chemotherapy, but awareness of ‘cold-cap’ treatment is low. In order to enter the US market, Paxman needed to present a world-class brand in the marketplace.
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Polyseam had established itself as an ‘own brand’ manufacturer of adhesives, sealants and fillers for the likes of Wickes and Homebase but manufacturing in this sector was under threat. The business needed to innovate to grow.
Their response was to develop an environmentally friendly, all-in-one adhesive and sealant, based on new chemical technology, but driving their own brand was new territory. Struggling to gain traction in the market, they enlisted a design agency to clarify the product’s marketing positioning and recommend design and communication tools.
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Out of 155 applicants, Kirklees Council had been shortlisted as a finalist in the Bloomberg Philanthropies' Mayors Challenge, with their 'Kirklees Shares' programme. In order to make their final submission stand out against a high calibre of competitors, they invested £5,000 in the design of a new identity, master document and messaging, which broke down the complex concept successfully translating key messages in the bid’s next stage. The newly named 'Comoodle' programme was triumphant.
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To capitalise on the growing popularity of budget gyms, Xercise4Less needed a stronger brand identity. The position of the company in the sector was a new move, bringing the brand away from its more exclusive ‘health and fitness’ roots.
A new communications strategy was developed with the help of The Engine Room. With tough deadlines in place based on new club opening dates, the entire project was ready to roll out in only three months. The repositioning cemented the brand as ‘The People’s Gym’, making it more friendly and accessible to their wider audience.
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Client:
Balance Accountants, formerly Rogers and Co, really believed they were different and wanted to reflect this in a new brand to attract like-minded clients. After engaging with the Design Council’s ‘Designing Demand’ programme, The Engine Room were selected to work on the brand development project. The objectives were to deliver visual impact, return on investment and high growth turnover in the next three years.