Agency:
Client:
999 Design was given one task – to get British people walking in the great outdoors; not as easy as it sounds. Riding the momentum of a Summer of Celebration, 999 took inspiration from the London Olympics and Diamond Jubilee to create a brand evoking familiarity towards Great British heritage.
Agency:
Client:
In 2011, CBS Outdoor redefined its brand proposition to better articulate the differences between it and its competitors – it became ‘engaging urban audiences’ with an ‘extended engagement’ media offering.
CBS called for a campaign to fix the new proposition in the minds of potential advertisers and provide concrete proof that extended engagement could deliver what it promised. The ‘Look for Longer’ viral campaign, created by design consultancy Clinic, hit both of these targets with its cryptic poster challenge.
Agency:
Client:
Crosse & Blackwell, acquired by Princes Food and Drink Group in 2011, needed to modernise their brand. They wanted to create an integrated campaign from packaging to advertising that resulted in a major re-appraisal in the minds of shoppers.