Brand Identity under £100,000

To capitalise on the growing popularity of budget gyms, Xercise4Less needed a stronger brand identity. The position of the company in the sector was a new move, bringing the brand away from its more exclusive ‘health and fitness’ roots.

A new communications strategy was developed with the help of The Engine Room. With tough deadlines in place based on new club opening dates, the entire project was ready to roll out in only three months. The repositioning cemented the brand as ‘The People’s Gym’, making it more friendly and accessible to their wider audience.

Look Mum No Hands! (LMNH) is a bicycle workshop and café-bar in central London. It wanted to be recognised as a friendly, relaxed destination selling quality coffee, food and alcohol. By the end of year one, LMNH also aimed to become the ‘hub’ for London’s cyclist community and a well-known name nationally.

OPX created the LMNH name - which didn’t yet exist when the founders approached the consultancy. They also produced a look and feel inspired by British cycling memorabilia, incorporating woodblock and metal lettering for a more authentic atmosphere.

The opening of Kirkstall Brewery coincided with the period of deep recession in 2010, a time when beer tax increased and pubs across the UK were closing. The brewery needed to combat both this issue and stiff competition from other microbreweries in their home territory of Yorkshire.

Manx Telecom is a telecommunications and IT service provider to the Isle of Man and, increasingly, to the rest of the world. But in 2010, with HG Capital recently taking ownership, it set a new growth agenda and employed Conran Design Group to help fulfil this through a brand refresh.

IOR are an office interiors business and are endorsed by an incredible architect-led team, a fact that was often overlooked before 999 Design Group stepped in. IOR wanted to be recognised as a premium design-led business. They wanted to obtain leads that were more suitable to their sales targets.

999 Design Group challenged the perceptions of their brand. They envisioned a distilled brand essence that positioned IOR in the creative market: ‘From Imagination to Creation’. This was then translated onto the new IOR website, which featured bold colours and unadorned imagery.

Willie’s Cacao is the only bean to bar chocolate brand in the UK, but its premium quality, local appeal and affordable prices weren’t delivering the growth it aspired to. BrandOpus helped it achieve its potential with a range-wide and product-specific redesign that opened the door to further product expansion.

The resulting design was a powerful, typographic brand mark to be used across the growing range of Willie’s Cacao. Clear distinctions between flavours were made with vibrant colours and percentage labels that enable easy navigation of the brand’s enticing portfolio.

A seventh generation Chatham Islander, Delwyn Tuani founded Chatham Island Food Co. in 2011 to share his island’s extraordinary produce with the world, including his elusive export – the Chatham Island Blue Cod.

Elmwood were approached to help create a truly effective brand identity. So they created a compelling tale that built awareness for the place, sheer passion for the produce and new opportunities for the community, through telling the story visually and verbally.

With a market in decline and a limited budget, the new management team at the Nethergate Brewery were hard-pressed to give their signature ales some much-needed market visibility. JDO were given the task of expanding the Growler portfolio into new areas of the market.

Bio Green Dairy, a small producer of yogurt-based products, was struggling for shelf space in corner shops up and down the country. The Bio Green brand needed a unique character and personality to stand out - without denying its Indian heritage and influences.

Carter Wong Design was in charge of the redesign and brand relaunch, giving Bio Green a feel-good, fun personality. The aim was to give the brand appeal to both ethnic and mainstream consumers, and Bollywood motifs on the packaging surround a fresh new logo.

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage.

The new Croots brand was created by WPA Pinfold with a focus on signature shooting products and leather gun bags. A design inspired by the decoration on shotgun barrels has been incorporated with all Croots promotional media, and exhibition boards are used as giant material swatches.