RTCC (Responding to Climate Change) is an official communications partner of the United Nations Framework Convention on Climate Change (UNFCC). RTCC’s brand proposition was inconsistent across its two websites and magazine. Honey was set three challenges: to build traffic through the online presence, to move beyond a UK focus to a worldwide presence, and to create a cleaner, simpler public facing brand.
Honey’s concept focussed the brand on green issues in order to reflect the USP of having the inside track on climate change negotiations. They ensured that the brand was approachable for all levels of intellect and that the brand elements worked across print and online.
Monthly unique visitors increased from 4,000 to 15,000, video views increased 554%, article views increased 476% and first advertising sponsorship (£20,000) was achieved. Foreign traffic numbers increased, almost 50% of all visitors are now from the USA and the rest of the world.
