2023

With 95% of UK streets stained by chewing gum, Nuud is revolutionary. Plant-based and plastic free, its gum biodegrades like a banana skin; but the brand was struggling to communicate this unique proposition and gain cut through with retailers and consumers.  

Kirana and Kiryana stores are the backbone of the grocery retail industry in India and Pakistan, where there are millions of outlets.  

Metro wanted to develop the Kirana/Kiryana franchisee model as part of a global strategy to ‘elevate’ their convenience store format experience, and in turn improve Metro’s Cash & Carry sales. The existing outlets are often basic and cluttered, and convincing franchisees to invest their own money into the physical improvement of the stores would require a design which could deliver a strong financial return.  

Poligrip’s distinct new packaging helped the denture fixative to grow its global sales by 11.8%, while the market grew by 7.4%. 

Millions of people rely on denture fixatives to enjoy simple, daily experiences like talking, eating and laughing. But with less socialising happening during the pandemic, fixative usage had dropped 20%. Aiming to capitalise on a post-Covid bounce-back and grow sales 4.7%, 

Haleon commissioned a new pack design for Poligrip, which launched in the US in February 2022 and then across Europe, Russia and Latin America a few months later.  

The redesign of key pages of Avast’s website had such an impact in the US test market, the design has been rolled out to seven other countries.  

Avast has a market-leading, free-to-download antivirus product but their business model relies on conversions to paid products. Challenged with evolving Avast’s website to enable these conversions as well as drive direct revenue, Else’s design elevated three key web pages for the US market.

Purdey’s new packaging helped it counter the losses it sustained during Covid, and the drinks brand grew 12.6% year-on-year post redesign.   

Launched in 1988 as a rejuvenating tonic for musicians, Purdey’s had a small but loyal following as a natural alternative to energy drinks. Britvic’s plan was to grow the brand through a redesign, but as soon as BrandOpus began work on the new packaging, Covid hit and the challenge got significantly harder. Purdey’s lost half its distribution with Asda and all of its distribution with Morrisons, and sales plummeted more than 20%. 

The Retail Trust’s reinvigorated purpose and identity has helped it reach and engage tens of thousands of new retail colleagues.  

Solar Energy UK achieved an unprecedented set of policy wins in 2021, following a rebrand which positioned it as a modern trade association. 

Despite solar energy being vital to the UK’s renewable energy market, the Solar Trade Association’s membership had halved since 2015. It needed a reboot to be seen as a modern organisation with the credibility to lead the high-tech solar industry. 

The redesign of a Lloyds Bank branch has been such a success, it’s become the model for how sustainability can be incorporated into the Banking Group’s future estate design.    

Rather than focusing on transactions, the spatial design of the branch at 399 Oxford Street embeds sustainability, showcasing Lloyds Banking Group’s journey to a greener future and increasing customer understanding of the bank’s resources and sustainability commitments.  

With its premium positioning, Takamaka Rum’s rebrand has seen it grow export sales 125%.  

Launched 20 years ago, and distilled in the founders’ garden, Takamaka Rum is still made the same way today. Although a favourite at home in the Seychelles where it had nearly 100% distribution, Takamaka’s exporting had stalled. Wanting to premiumise the brand, the d’Offay family commissioned Pearlfisher to create a design which would take the rum to the best bars around the world.  

Placemaking design helped change perceptions of Selfoss and the town now has the fastest growing community in Iceland.  

Selfoss’ downtown area was in decline and needed a viable town centre. Its future had been the source of debate for decades, but it wasn’t until developer Sigtún Thróunarfélag worked with the local community and a range of experts, that a unique and differentiated place was created.