B&B Studio

By reimagining Well & Truly as a tasty lifestyle brand rather than a restrained healthy snack, a 104% uplift in gross sales was immediately delivered – double the target, with no advertising support. 16 months on from redesign, impact hadn’t waned, with sales steadily increasing week-on-week. 

Soda brand Dalston’s transitioned through a period of huge change with the aid of effective design, growing the business beyond local distributers, to be stocked nationally in over 4,000 outlets and exported to six international markets. 

Established in East London in 2013, the brand built its niche success around its ‘hand-made’ claim. But with a labour-intensive production process, the business needed to change to grow. 

A design-driven approach by a start-up has revolutionised the reputation of the vending industry, attracting incremental customers to the category like Apple and Amazon, who proudly display the business’ machines in prime sites. 

Vending machines are typically associated with unhealthy products and temperamental machinery. The declining market is also challenging to enter, but investment in brand design enabled self-funded, start-up Mother to thrive by humanising the technology of its ‘smart machines’. 

Superdrug's facial cleansing wipes were struggling in a declining market, against increasing competition and in 2011 sales fell 53%. A redesign was undertaken and the new confident brand and repackaging has since smashed sales targets by 61%, achieving a year on year sales increase of 67% in a market that fell nationally by 1.8% that year. It has also been responsible for driving own-brand beauty sales overall; attracting new customers and encouraging switching from other leading brands.

A husband and wife team obsessed with fruit, sold their house and tasked B&B to create a family-focused dried fruit brand that made healthy, no-compromise snacking more accessible and more desirable.