BrandOpus

Purdey’s new packaging helped it counter the losses it sustained during Covid, and the drinks brand grew 12.6% year-on-year post redesign.   

Launched in 1988 as a rejuvenating tonic for musicians, Purdey’s had a small but loyal following as a natural alternative to energy drinks. Britvic’s plan was to grow the brand through a redesign, but as soon as BrandOpus began work on the new packaging, Covid hit and the challenge got significantly harder. Purdey’s lost half its distribution with Asda and all of its distribution with Morrisons, and sales plummeted more than 20%. 

Appealing to a younger audience by an additional 23%, Street Fries’ pack design helped McCain successfully shift overall brand image.

King of the frozen aisle, McCain needed to keep innovating to grow the bottom line. Launching a new main-meal product (a ready-to-heat kit of fries, meat sauce and toppings), the aim was to change perception of McCain’s being a traditional side dish and appeal to a younger audience in France.

Outshining competitors with a new modern design that’s attracting a wider demographic to the canned food category, 320,000 extra shoppers consumed Princes products after the reinvigoration of its identity and packaging.

120 year-old brand Princes had the opportunity to grow in the market by building on canned products’ recyclability, health and value-for-money credentials. To inspire purchase from younger consumers, Princes needed to reframe perceptions of the category and brand, to build relevancy with modern families.

In a category declining 1.9%, Rustlers achieved volume and value sales increases of 15.1% per buyer after launching a new attitudinal pack design which emotionally connects with consumers.

Synonymous with flame-grilled super-fast food, Rustlers was targeting UK sales growth of over £20 million in three years. Shifting value perceptions and reaching new audiences would be crucial to success.

Driving-up value perception, brand recognition and memorability with a distinctive new identity and a more sustainable packaging solution, Whitby Seafoods added £8million in sales growth, without any media spend. 

Having seen its performance stall, the family-run business set out to achieve at least 20% value and volume sales growth, engaging agency BrandOpus to help it achieve this. 

Whilst cultural interest in food has sky-rocketed, in contrast McCormick’s herbs, spices and seasonings brands (known as Schwartz in the UK) had been experiencing penetration decline. Despite being a key player in the category, it was perceived as old-fashioned and was struggling to find relevancy with some demographics. 

A radical new positioning and attention-grabbing design shifted perceptions of TrueStart from ‘niche sports supplement’ to ‘everyday energy brand’, and the business doubled its listings in only one year.

Founded in 2015, cold coffee/energy drink brand TrueStart had established itself within the fitness industry but had ambitions to diversify distribution from sports-focused to mainstream retailers. The founders also saw opportunity for the brand in on-trade, bars and nightclubs. But this was unchartered territory for cold coffee. 

Pipers’ repositioning and redesign have differentiated the brand in the highly competitive crisp category and enabled it to innovate outside of its core offering to successfully launch a snack made from peas.

At the centre of the new brand positioning, identity and pack design by BrandOpus is a ‘living life boldly’ narrative. This has allowed Pipers to engage beyond product alone by distinguishing the brand through enjoyment, rather than provenance. By moving away from a link to potatoes, Pipers has been able to operate credibly in two distinct areas of the snacking market.

Shifting its image from old-fashioned to modern, condiments brand Cottage Delight re-established its relevance with consumers and achieved a cash margin increase in sales of 27.7% in the year after redesign.

The brand had been suffering from dwindling sales and the loss of key accounts. Despite the explosion of foodie culture in the UK, it was losing share to newer brands with its dated design. Aiming to return to growth, Cottage Delight collaborated with BrandOpus to address this perception issue.

Clover launched in 1983 as a low-fat alternative to butter, but in 2015 the brand was suffering. Consumers were moving away from spreads and back to butter, as attitudes were changing. Clover’s penetration had dropped from 30.6% to 25.8%, equating to a loss of over one million households.