BrandOpus

Twinings wanted to reframe consumer perceptions of their 300 year old brand and extend into new premium/luxury channels through the launch of a super-premium range. ‘Signature Blends’ is a collection of 14 crafted presentation cases, inspired by the surprise and delight that comes with the first sip.

Eight years after launch, Pipers Crisps was receiving underwhelming feedback from customers and was suffering from being delisted by Harvey Nichols delicatessen. With their messaging no longer unique to the market, and losing market share, the challenge was set to reinvigorate the brand with a bold new identity and pack design.

Lil-Lets developed Teens in an attempt to shake up the declining UK San Pro category, but just six months after launching the brand was getting lost.

The redesign included a new brand identity, focusing on discretion and femininity. In an incredibly loyal market, the success of Teens means Lil-Lets has picked up a very valuable and varied customer base from an early stage. The range of products has increased from two to ten and the reach among teens is up to an amazing 43%, resulting in Lil-Lets Teens being worth £2m, a value sales growth of 41.4% year-on-year.

Vivid Vitality occupies a unique place in the lifestyle and health drinks market as producers of matcha, nature’s most powerful green tea. The entrepreneur behind bringing the superfood to the Western world, James Shillcock, wanted to revolutionise the ready-to-drink tea category by creating a lifestyle brand to appeal to young professionals and coffee connoisseurs.

Twinings’ wide portfolio of quality infusion tea blends felt confusing and seemed to recede on shelves. The brand needed fresh design to clarify the different ranges and reaffirm their premium position in the market.

Restructuring of the brand’s portfolio was carried out by BrandOpus, transforming the fragmented Infusions range of more than 40 products into one that was easy to navigate. A simpler, more impactful pack style visually segmented the teas by colour as well as naming, and gave Twinings a more relevant premium look.

With sales as low as one unit per week, Twinings found themselves in peril of losing their place in the loose-leaf tea market. The Whole Leaf Silky Pyramids were thus born to replace the struggling Tea Deli range, and BrandOpus received the challenge of injecting vitality into the range.

Combining the luxurious personality of the Twinings brand with a striking organic colour palette, BrandOpus proposed a range of quirky and refreshing packaging designs. These designs have since allowed Twinings to infiltrate every sector of the market – from supermarket shelves to swanky hotels.

Keen to build on its reputation for innovative tea blends, Twinings recruited BrandOpus to design seven new Twinings Green Tea variants that would cement its leadership position in the Green Tea category. The designs were to be confident and modern, appealing to both established Twinings’ fans and new customers.

Willie’s Cacao is the only bean to bar chocolate brand in the UK, but its premium quality, local appeal and affordable prices weren’t delivering the growth it aspired to. BrandOpus helped it achieve its potential with a range-wide and product-specific redesign that opened the door to further product expansion.

The resulting design was a powerful, typographic brand mark to be used across the growing range of Willie’s Cacao. Clear distinctions between flavours were made with vibrant colours and percentage labels that enable easy navigation of the brand’s enticing portfolio.

The staple range of Hall & Woodhouse, Badger has over 125 years of heritage, and at the time of brief was already the fourth largest premium bottled ale in the UK. With aspirations for growth, BrandOpus were called in to fix Badger’s inconsistent identity.

Dorset brewers Hall & Woodhouse briefed BrandOpus to elevate the role of the Badger brand, and communicate tiers within the portfolio to help guide consumers through the range. This was a result of ales such as Tanglefoot and Fursty Ferret becoming brands in their own right, with the Badger brand not playing a significant enough role on the bottle. The new branding was launched on the Hopping Hare ale five months ahead of the wide portfolio to speculate results.