Agency:
Client:
Giving players and fans a purpose to rally behind, Anadolu Efes Spor Kulübü’s new identity and positioning kicked off a true transformation for the basketball club. In the season following the rebrand, stadium attendance rates rose 120% and Instagram engagement grew 173%.
Turkey’s oldest and most successful basketball club Anadolu Efes Spor Kulübü (AESK) had gone nine years without a league win. With ticket sales dwindling, the club collaborated with Brown & Co in 2018 to reposition, to reignite passion amongst fans and players.
Agency:
Client:
Following a fall in sales in 2015, Turkey’s oldest beer brand Bomonti had dropped its only can format from its range. But two years later, the Bomonti Fabrika 50cl can was to be resurrected and needed to be completely redesigned.
To generate sales, strength of design and distinctiveness would be fundamental to achieve shelf stand-out, especially in the context of Turkey’s highly restrictive alcohol marketing environment, where above-the-line advertising isn’t allowed, and attention can’t be drawn to a product or pack in any way in shops and supermarkets.