Agency:
Client:
With fuel margins tightening, Convenience Retailing (CR) plays a key role in delivering profitable retail sites for petrol stations. Shell, however, were struggling to offer a welcoming environment and as a result were missing out on revenue. The Shell Select shops needed a contemporary repositioning.
Setting out to transform customers’ mind-set from ‘fuel on the forecourt’ to ‘food in the shop’, a warm, inviting experience was delivered, with the new design using full height windows as well as wood and earthy colours to reinforce a feeling of quality.
Agency:
Client:
Manx Telecom is a telecommunications and IT service provider to the Isle of Man and, increasingly, to the rest of the world. But in 2010, with HG Capital recently taking ownership, it set a new growth agenda and employed Conran Design Group to help fulfil this through a brand refresh.