The number of hotels in Sofitel’s development pipeline increased 129% following the launch of a sophisticated new brand design.
Sofitel is known for delivering world-class guest experiences across the globe, but the hotel chain was struggling to appeal to new audiences, particularly families, and had only opened one new hotel in Europe in ten years.
With fuel margins tightening, Convenience Retailing (CR) plays a key role in delivering profitable retail sites for petrol stations. Shell, however, were struggling to offer a welcoming environment and as a result were missing out on revenue. The Shell Select shops needed a contemporary repositioning.
Setting out to transform customers’ mind-set from ‘fuel on the forecourt’ to ‘food in the shop’, a warm, inviting experience was delivered, with the new design using full height windows as well as wood and earthy colours to reinforce a feeling of quality.
Manx Telecom is a telecommunications and IT service provider to the Isle of Man and, increasingly, to the rest of the world. But in 2010, with HG Capital recently taking ownership, it set a new growth agenda and employed Conran Design Group to help fulfil this through a brand refresh.
