Agency:
Client:
Entrepreneur Joe Kinch aimed to create a tea brand that would champion a shift in the category, behave as a lifestyle brand whilst injecting youthful desire into the established tea sector. In such a saturated market it was no easy challenge, but through its premium looking branding and packaging, which celebrates Joe’s London heritage, Joe's Tea Co. has seen sales soar. In year one, sales objectives were exceeded by 83%; by 36% in year two and by 113% in year three.