Elmwood

Seven Seas pure cod liver oil was starting to lose out to own-label brands after more than 70 years on shelves. Despite being synonymous with the product, Seven Seas couldn’t communicate the benefits of the oil effectively to shoppers. The range looked tired – some of their packaging and branding had remained unchanged for over two decades.

Kimberley-Clark, owners of the DryNites Pyjama Pants brand faced a challenge of low awareness, especially amongst mums and younger children. The task was to make it clear that DryNites Pyjama Pants are a night-time product, attract parents with children aged 3-5 years, and differentiate the range for parents of 4-7 and 8-15 year olds.

The Andrex puppy is Britain’s favourite brand icon – but after six years of volume decline, many consumers viewed the brand as ‘not relevant’. Kimberly-Clark needed to re-engage with customers emotionally and justify their price premium, as well as maintain the presence of Andrex on supermarket shelves.

Using toilet roll is perhaps the most fundamental of all daily routines, and consumers have resisted change in their buying habits for generations. Kimberly-Clark first introduced Andrex Fresh moist toilet tissue in 1992, and had yet to make a significant impression on the UK market.

Elmwood set out to change the public’s mindset on moist toilet roll and personal hygiene, emphasising the cleaner feel of the renamed Andrex Washlets over dry toilet tissue. The consultancy also refreshed the brand’s packaging, with a new look that takes pride of place in bathrooms.

People Can is a charity and social enterprise working across England and Wales to support those with greater needs and fewer opportunities, such as those suffering domestic abuse. Previously Novas Scarman, they needed a new identity to engage staff, raise the charity’s profile and attract funding opportunities, and provide more life changes for service users.

When Jonathan Arana-Morton and Alison Rooney spotted a café up for grabs in Soho, London, they decided it was time to make their dream of opening ‘The Breakfast Club’ a reality. Elmwood was asked to create a brand identity that would ensure it stood out from the crowd and be somewhere people wanted to work.

Office for National Statistics (ONS) reported low response rates in the ‘difficult to count’ groups and an overall lack of public engagement with the 2001 UK Census. As a result they tasked Elmwood with creating a brand definition, a visual and verbal identity and full brand guidelines for the 2011 Census.