Dubai is the world’s second busiest airport, and it was on a mission to become the best, too. Limited within the existing walls of the airport with no room to grow, the only way to improve was to find efficiencies and enhancements with customer service. And it needed to suit myriad cultures.
Against a complex operational backdrop and in a highly competitive market, Virgin Media required an innovative solution to deliver a consistent, excellent and distinctly on-brand customer experience to provide competitive advantage and retain customers. Using a service design approach, behavioural frameworks were created for each Virgin Media channel and the ‘Voice of Our Brand’ programme was developed.