Agency:
Client:
Pet Head’s new packaging improved the pet grooming brand’s net promoter score over 400% in the UK and US, well ahead of the 40% increase it was aiming for.
Having acquired Pet Head in 2016, Company of Animals had ambitions for it to become one of the top pet grooming brands in the world, but sales had stagnated.
Agency:
Client:
Cafédirect’s bold new identity and pack design are enabling the brand to live up to its sky-high ethics, increasing the money going back to coffee growers by 27%.
The social enterprise had led the way in sustainable Fairtrade coffee since 1991, investing 50% of profits into a charity run by farmers for farmers. But Cafédirect’s ethical messaging had led to consumers viewing the brand functionally and by 2018 it was declining -5.9% despite a booming coffee market.
Agency:
Client:
Premium chocolate brand Seed and Bean was struggling to stay afloat, failing to land listings with big-name retailers who called out their sub-standard packaging as a reason for refusing to buy.
Seed and Bean required a new identity that would help them secure a listing at Waitrose, where they would need to stand out on shelves in a hotly-contested category. The resulting design uses an instantly recognisable kaleidoscope motif, communicating Seed and Bean’s brilliant flavour combinations while encouraging impulse purchases in the store environment.