Agency:
Client:
Though Glasgow is a sporting city, gymnastics is a minority sport. When the city secured the hosting of the 2015 World Gymnastics Championships a brand identity, website and integrated marketing campaign was required to deliver against commercial and reputational objectives and to reach the crucial young, female audience who participate in gymnastics but don’t typically spectate.
Agency:
Client:
Royal Caribbean Cruises (RCL) Ltd wanted to ensure that assignment of £500,000 to personnel training would produce a return on investment (ROI) in terms of sales, as well as enhanced brand equity and reduced marketing costs. The training solution also needed to appeal to UK agents and increase uptake, replacing a system that paid agents less per hour than the minimum wage.