Nestlé Aveia’s redesign positioned the oats range as a culturally relevant ingredient in Brazilian kitchens, firmly establishing the brand as number two in the market.
Oats are perceived as a niche food in Brazil but with rising health consciousness, the oats market is expected to grow. Wanting to capitalise, Nestlé relaunched its oats range in 2023, aiming to increase sales by 20% and attract one million more households to Nestlé Aveia.
