Agency:
Client:
Poligrip’s distinct new packaging helped the denture fixative to grow its global sales by 11.8%, while the market grew by 7.4%.
Millions of people rely on denture fixatives to enjoy simple, daily experiences like talking, eating and laughing. But with less socialising happening during the pandemic, fixative usage had dropped 20%. Aiming to capitalise on a post-Covid bounce-back and grow sales 4.7%,
Haleon commissioned a new pack design for Poligrip, which launched in the US in February 2022 and then across Europe, Russia and Latin America a few months later.