Agency:
Client:
Budweiser had a big task on its hands. Reverse a sales slump by emotionally connecting with once loyal consumers. And it had to do this in the US’s aggressively competitive 2016 summer landscape where the Presidential Election and Rio Olympics took centre stage.
To cut through the noise of the busiest time of year for the beer market, Budweiser knew it needed to do something drastic to spark conversation: the objective was to generate vast amounts of buzz and mentions on media channels.